Most of my work starts where simplicity ends.
Large catalogs, technical tools, conflicting requirements, and users with very different levels of expertise. I enjoy bringing structure to that complexity and turning it into something people can actually use.
Building products for complex environments.
The challenge isn’t creating another screen—it’s making complex systems easier to navigate without removing the depth people rely on. My work spans e-commerce, technical tools, and after-sales experiences, in close collaboration with product owners, developers, and stakeholders.
Built a business.
I founded and grew an e-commerce brand serving customers across Europe.
Over the years, the business grew to more than 4,000 customers and a team of five. Being responsible for everything from product design to operations taught me to think beyond the interface and understand how design decisions affect the wider business.
I taught UX/UI design at CodeAcademy.
Teaching helped me become better at explaining design decisions, giving feedback, and communicating complex ideas clearly—skills I use every day when working with teams.
I’ve worked as a designer, taught design, and run my own business.
- Design taught me how to solve problems.
- Teaching taught me how to explain them.
- Running a business taught me which ones actually matter.
Figma first.
Whatever the team uses second.
- Figma
- Claude
- Useberry
- Maze
- Notion
- HTML / CSS
- Vercel